About us


The purpose of XperienceFocus is to share expertise and experience and together with clients develop their customer orientation to bring value to all stakeholders.


  • Customer orientation to benefit all stakeholders
  • Collaboration
  • Continuous learning and renewal
  • Always striving for the best outcome



Johanna Vesterinen
Founder and Chief Partner

  • Global corporate experience from different entities of Nokia (1998-2012) – Consumer Insights, Quality, HR
  • Head of Net Promoter Score (NPS) Operations and Customer Feedback teams at Nokia (2008-2012)
  • Nokia Excellence Award for the operational implementation of NPS, 2011
  • Leadership positions at the Finnish Institute for International Trade FINTRA (1981-1998)
    • Author of the book ‘Committed to Customers – A 5-Step Model for Delivering Great Customer Experiences’
  • Co-author of 13 study books and guides published in Finland, Sweden and Germany
  • Net PromoterĀ® Certified Associate