Warning: Use of undefined constant HEADER_IMAGE_HEIGHT - assumed 'HEADER_IMAGE_HEIGHT' (this will throw an Error in a future version of PHP) in /home/xperienc/public/html/wp-content/themes/coache/functions.php on line 29
About us

About us


The purpose of XperienceFocus is to share expertise and experience and together with clients develop their customer orientation to bring value to all stakeholders.


  • Customer orientation to benefit all stakeholders
  • Collaboration
  • Continuous learning and renewal
  • Always striving for the best outcome



Johanna Vesterinen
Founder and Chief Partner

  • Global corporate experience from different entities of Nokia (1998-2012) – Consumer Insights, Quality, HR
  • Head of Net Promoter Score (NPS) Operations and Customer Feedback teams at Nokia (2008-2012)
  • Nokia Excellence Award for the operational implementation of NPS, 2011
  • Leadership positions at the Finnish Institute for International Trade FINTRA (1981-1998)
    • Author of the book ‘Committed to Customers – A 5-Step Model for Delivering Great Customer Experiences’
  • Co-author of 13 study books and guides published in Finland, Sweden and Germany
  • Net PromoterĀ® Certified Associate